Case study
Casas Es Vive
Real estate developer in Xalapa, Veracruz. Lead handles the prospects of its two developments on sale.
The context
Casas Es Vive is a real estate developer in Xalapa, Veracruz, with two developments on sale: Torre Altia and Los Cerezos. Its prospects come mostly from social media campaigns and write on WhatsApp to ask about prices, availability, payment options and visits.
The challenge
Campaigns bring prospects at all hours: at night, on weekends, several at once. Each one expects a quick reply, and the first reply is what decides whether the conversation goes on or goes cold. With a sales team that also handles visits and closings, replying to everyone on time, qualifying each one and not dropping a single thread was the problem to solve.
What was done
Lead handles the prospects who write to the two developments: it replies right away, asks what is needed, qualifies the interest and proposes the visit. When a conversation needs an advisor, it alerts them with the card already filled in.
Handle
Lead replies to every message right away, with the information of the two developments and the tone of the company, at any hour.
Qualify
It asks just enough to know what each person is looking for, with what budget and how ready they are to visit. Each conversation ends up with its lead card and its score.
Book
It proposes the visit when the prospect is ready, confirms it and follows up if the conversation stalls.
Alert
When an advisor is needed, it alerts them with the card done, the summary of the history and a suggested reply.
In numbers
- leads handled with AI
- +3,000
- since December 2025
- apartments
- 32
- in Los Cerezos
What changed
No message goes unanswered, the sales team joins every conversation with the full context and spends its time on the prospects who are ready to visit.
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